Welcome to the SOVA Partners Website

Become a SOVA member now!

Join more than 200+ businesses in Southern Oregon that are reaching a million potential visitors each year through SOVA's regional marketing efforts. Click here for an application. 

Region 5 Regional Cooperative Marketing Plan

View a PDF version of the current draft plan.

What is the Southern Oregon Visitors Association?

The Southern Oregon Visitors Association (SOVA) is a regional, non-profit marketing group formed in 1984. Over the years, SOVA has grown into a seven-county association of hospitality and tourism businesses and destination marketing organizations.

RCMP Reports

SOVA serves as the Regional Destination Marketing Organization (RDMO) for Region 5. The program under which the regional portion of the 1% lodging tax is distributed back to the regions from whence it came is titled the Regional Cooperative Marketing Program (RCMP). Plans, budgets, and reports, click here.

Join Our Co-Op Marketing Efforts

Learn more about SOVA’s marketing opportunities, including Internet and social media campaigns, the Southern Oregon Vacation Guide, and cooperative campaigns that can help you save up to 90% in media costs.

RCMP research data available

In 2006, SOVA launched a comprehensive visitor research project using RCMP funds. Collecting visitor data from more than a dozen locations (visitors centers and attractions) in seven counties, this study is Oregon’s largest regional visitor profile research project. About 10,000 surveys were collected over two years.

How to make an account payment with PayPal

You can pay your advertising service fees online through PayPal.

Food stories on other websites

Check out the terrific blogs, videos, links and stories on Southern Oregon’s culinary scene.
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